Established the Murad Inclusive Health™ Center, forever redefining healthcare.

Developed a scientifically proven method for reducing cellulite and stretch marks, outlined in his book The Cellulite Solution.

Pioneered the development of an inclusive approach to skincare, outlined in his book Wrinkle Free Forever.

Introduced The Cellular Water Principle™, a revolutionary, science-based discovery linking cellular water loss to aging and disease.

Created Technoceuticals® combining the best of technology with cosmeceuticals and nutraceuticals.

Introduced the potent antioxidant benefits of Pomegranate Extract and GoJi Berries in topical and Internal Skincare® products.

Awarded first of 17 patents representing breakthroughs for addressing skin and general health.

Considered the father of Internal Skincare®, with the introduction of internal supplements that forever changed the way that people looked at their skin.

Introduced the Murad Recipe — incorporating antioxidants, hydrators and anti-inflammatories in every formula.

Pioneered the use of Alpha Hydroxy Acids (AHAs) in professional skincare products.

Introduced doctor-branded cosmeceutical products, including incorporating treatment products into cleansing and moisturizing regimens.

Established a medically supervised "day spa" where estheticians train with a Dermatologist to promote overall wellness, while approaching the skin scientifically and holistically.

Bridged the gap between medicine and esthetics, by integrating estheticians into the medical office.