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Skincare Revolution

A true visionary, Dr. Murad was instrumental in changing the fields of skincare and dermatology, as we know it today. To his credit, he has a number of significant 'firsts'.

 
  2006 | Murad Inclusive Health™ Center

Established the Murad Inclusive Health™ Center, forever redefining healthcare.

2005 | Cellulite reduction

Developed a scientifically proven method for reducing cellulite and stretch marks, outlined in his book The Cellulite Solution.

2003 | Inclusive Skincare

Pioneered the development of an inclusive approach to skincare, outlined in his book Wrinkle Free Forever.

2003 | The Cellular Water Principle™

Introduced The Cellular Water Principle™, a revolutionary, science-based discovery linking cellular water loss to aging and disease.

2001 | Technoceuticals®

Created Technoceuticals® combining the best of technology with cosmeceuticals and nutraceuticals.

1998 | Antioxidant benefits

Introduced the potent antioxidant benefits of Pomegranate Extract and GoJi Berries in topical and Internal Skincare® products.

1997 | Skin health patents

Awarded first of 17 patents representing breakthroughs for addressing skin and general health.

1995 | Internal Skincare®

Considered the father of Internal Skincare®, with the introduction of internal supplements that forever changed the way that people looked at their skin.

1992 | Murad Recipe

Introduced the Murad Recipe — incorporating antioxidants, hydrators and anti-inflammatories in every formula.

1989 | Alpha Hydroxy Acids

Pioneered the use of Alpha Hydroxy Acids (AHAs) in professional skincare products.

1989 | Doctor-branded cosmeceuticals

Introduced doctor-branded cosmeceutical products, including incorporating treatment products into cleansing and moisturizing regimens.

1988 | Medi-Spa

Established a medically supervised "day spa" where estheticians train with a Dermatologist to promote overall wellness, while approaching the skin scientifically and holistically.

1985 | Medical estheticians

Bridged the gap between medicine and esthetics, by integrating estheticians into the medical office.

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