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From Greek mythology through the
Old Testament and into Renaissance painting, the pomegranate has long captured
the imagination of artists and philosophers. Furthermore, ancient Egyptians,
Greeks, and Romans used the ruby seeds from this jewel-like fruit for medicinal
purposes too. As it turns out, the ancients were on to something.
In conducting his research on Pomegranate extract, Dr.
Murad discovered one of nature’s most potent antioxidants.
Going deeper, he was the first to incorporate this exciting ingredient into
highly innovative anti-aging skincare and suncare products. |
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In order to appreciate how
Pomegranate extract works, we first have to step back for a bit of
science.
Experts believe that 80% of what we perceive as the signs of skin
aging – and this includes fine lines, wrinkles, age spots, sallow
color, loss of elasticity, uneven texture, and more – are caused
by free radical damage. |
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Free radicals are
unstable molecules that erode tissue through a process called oxidation.
(When an apple slice turns brown or a steel beam rusts, those too
are examples of oxidation.) Free radical formation is not just an
isolated event either, because free radicals generate more free radicals,
thus establishing a cascade of deterioration.
Environmental damage, sun exposure, pollution, and stress
are the most common triggers for free radical formation on the skin. |
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In
order to repair, diminish or prevent the
signs of aging, you first need to neutralize
damaging free radicals. This is done using
substances called antioxidants that work to
stabilize free radicals, render them
harmless, and break the cycle of decay. |
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For
skin health and protection, some antioxidants work better than others.
Polyphenols are a class of particularly beneficial plant-derived substances
- found in sources as diverse as green tea, chocolate and licorice
- with remarkable antioxidant and anti-inflammatory properties.
Pomegranate extract contains the extraordinarily powerful polyphenol
ellagic acid, a highly efficient free radical scavenger. Ellagic acid
has also been studied for its healing benefits and anti-cancer benefits.
Noted for its versatility, pomegranate extract offers antioxidant
benefits and protection both topically as well as internally in supplement
form. |
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In addition to
its healing benefits, pomegranate extract - whether applied topically
or taken internally - has
the unique ability to improve the SPF power of sunscreen. |
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As the first to
incorporate Pomegranate technology into topical skincare, Dr. Murad
developed the highly effective Age-Proof Suncare products. Pomegranate’s
SPF enhancing abilities allow him to use fewer topical chemical sunscreens
while still maintaining the desired levels of SPF protection. |
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Dr. Murad also
discovered that Pomegranate offers significant sun protection benefits
when taken internally. Murad Pomphenol® Sunguard Supplement, with its Pomegranate antioxidant formula,
is clinically proven to boost topical sunscreen protection by 25%
from the inside. |
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1. |
What is Energizing
Pomegranate Complex™?
Formulated into Murad products, Energizing Pomegranate Complex™
is a combination of artemia extract and pomegranate extract, an ingredient
combination that is extremely effective in bringing new energy and
radiance to the skin. |
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| 2. |
What is artemia extract?
Artemia extract is a powerful bioactive marine complex. It contains
a compound called GP4G that stimulates the metabolism of the cells
responsible for renewing the epidermis (and thereby preventing the
appearance of fine lines.)
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