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Skincare is Healthcare. This is the core belief of Howard Murad, M.D.,
FAAD—and the guiding principle behind his international skincare
company. As a pharmacist, dermatologist and Associate Clinical
Professor of Dermatology at UCLA, Dr. Murad is widely acknowledged
as one of the world’s leading authorities on skin health.
A true visionary with more than 30 years of hands-on clinical
expertise, Dr. Murad has been instrumental in transforming the
science of skincare. He holds 17 dermatological patents, each
signifying a scientific breakthrough in anti-aging and overall skin
health. The Cellular Water Principle™, arguably his most important
discovery, holds that cellular water loss is the underlying cause for
all health issues and age-related ailments. In his two best-selling
books, Wrinkle-Free Forever and The Cellulite Solution, Dr. Murad
uses the fundamentals of this principle to fight the world’s most
persistent beauty problems.
Dr. Murad believes in whole-body health—which leads to healthy,
more beautiful skin. With this in mind, his products include only the
most advanced formulations, exclusive delivery systems and
highest-quality ingredients. The result? Millions of satisfied
customers whose beauty is so much more than skin deep.
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