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      Howard Murad, M.D., FAAD
  • Board-Certified Dermatologist
  • Associate Clinical Professor of Medicine (Dermatology), UCLA
  • Fellow of the American Academy of Dermatology (FAAD.)
  • Pharmacist
  • Holder of 17 dermatology-related patents
  • "One of the country's best dermatologists." —Vogue
  • Named as one of the top 50 men in the world that understands women (London’s The Observer Woman)
Skincare is Healthcare. This is the core belief of Howard Murad, M.D., FAAD—and the guiding principle behind his international skincare company. As a pharmacist, dermatologist and Associate Clinical Professor of Dermatology at UCLA, Dr. Murad is widely acknowledged as one of the world’s leading authorities on skin health.

A true visionary with more than 30 years of hands-on clinical expertise, Dr. Murad has been instrumental in transforming the science of skincare. He holds 17 dermatological patents, each signifying a scientific breakthrough in anti-aging and overall skin health. The Cellular Water Principle™, arguably his most important discovery, holds that cellular water loss is the underlying cause for all health issues and age-related ailments. In his two best-selling books, Wrinkle-Free Forever and The Cellulite Solution, Dr. Murad uses the fundamentals of this principle to fight the world’s most persistent beauty problems.

Dr. Murad believes in whole-body health—which leads to healthy, more beautiful skin. With this in mind, his products include only the most advanced formulations, exclusive delivery systems and highest-quality ingredients. The result? Millions of satisfied customers whose beauty is so much more than skin deep.